Rory Sutherland, the new President of the IPA, outlines his plans for the organisation and the industry as it faces up to the challenges posed by the recession and "excessive left-brainery". In conversation with Philip Smith, he tells us why he doesn't share much in common with the new US President, why pharmaceutical companies can ensure people take all their medicine and how to fit digital media into your working day.
In this show, we take an exclusive look behind the scenes at the making of Hovis’ £15m, 122 second, TV advertising epic which scooped the Thinkboxes award in September 2008. In the brandrepublic.tv studio, Jon Goldstone, marketing director for Hovis and Danny Brooke-Taylor, Creative Director at Hovis agency MCBD, tell us who came up with the award-winning ideas behind the campaign and why it’s important to use your loaf.
In this show, Baroness Peta Buscombe, chief executive of the Advertising Association, helps us answer the big question: are the Government and the advertising industry working for or against each other? In an era of health-scares, social change and economic concerns, this relationship is more important than ever.
The IPA’s director general Hamish Pringle joins us to talk about its Creative Britain event and we show the latest winner of the Thinkboxes TV creative awards: the Home Office’s - 'Know your limits' ad, from VCCP.
The IPA’s director general Hamish Pringle joins us to talk about its Creative Britain event and we show the latest winner of the Thinkboxes TV creative awards: the Home Office’s - 'Know your limits' ad, from VCCP.
It’s always a challenge when you try to move a brand on and with a £30m campaign which introduces the line ‘I am’, Orange has met the challenge head on and dropped its famous strapline ‘The future’s bright, the future’s orange’ for the first time since its launch. The move has divided industry opinion. Justin Billingsley, Brand Director, Orange UK and Magnus Djaba, partner and director of development at its agency Fallon, join Philip Smith in the Brandrepublic.tv studio to face questions from Brandrepublic’s members and talk about the decision-making behind the new campaign, show its latest ad and share with us some exclusive behind-the-scenes footage of its filming.
The IPA's ground-breaking cross-media Touchpoints project shines the spotlight on the media consumers are actually using day by day and, even, hour-by-hour. But, what does Touchpoints really tell us about the changing advertising and marketing sector? Jim Marshall, Chairman Starcom UK and head of the IPA's media futures group, and Lynne Robinson, the IPA's research director, insist advertisers and agencies should sit up and take notice.
DDB London’s 40 second TV ad for VW Golf ‘Enjoy the Everyday’ scooped the first Thinkboxes TV advertising award. We get an exclusive behind the scenes look at the making of the ad and talk to Stephen Woodford, Chairman and CEO, DDB UK Group and Graeme Hall, the creative on the VW Golf ad, about the challenges faced by people who want to make great TV advertising today.
Everyone is talking about the economy and what a possible slowdown will mean for advertising, marketing and media. Following the latest IPA Bellwether report, Group M’s director of futures Adam Smith joins our host Philip Smith to discuss what advertisers and agencies might do next. Dare’s John Owen gives his views on the continuing growth and complexity of the digital market.
With the help of Honda F1 Racing, we take a look at the very different worlds of green marketing and sports sponsorship in the second show on Brand Republic.tv. As the latest F1 season gets underway, David Butler, marketing director of Honda F1 Racing, and Stuart Dyble, head of sport at entertainment management agency 19, talk to Philip Smith about why brands can get more out of sports sponsorship
Moray was elected IPA President in April 2007 and is also Chairman (Europe) of M&C Saatchi. In conversation with Philip Smith, Brand Republic's head of digital content, MacLennan tells us how the IPA is going to address the big issues at the heart of the advertising, marketing and media industries.
The next edition of Media Week TV will feature Blake Chandlee, UK commercial director of Facebook. Chandlee is the social networking firm's first European employee and has been charged with turning the site's massive traffic into a viable commercial proposition and an environment conducive to advertising. The latest Media Week TV Webchat will be aired from midday on Tuesday 22 January.
The conversation with Michael and Rupert Heseltine, chairman and deputy chairman respectively of Haymarket Media Group, the owner of Media Week, will focus on the history of the company as it celebrates its 50th anniversary and the future of magazine businesses as they make the transition from single-format publishing to a multimedia environment.
The next edition of MediaWeek.tv will feature Michael Grade, executive chairman of ITV. Grade has now been in situ at ITV for nine months and the conversation with Media Week editor Steve Barrett will focus on how he is faring in his objective to turn around the fortunes of Britain?s largest commercial broadcaster. The latest MediaWeek.tv Webchat will be aired from midday on Tuesday 25 September.
Sir Martin Sorrell, the most famous soothsayer in the media and advertising industries joins MediaWeek's Philip Smith for our last webchat of the current series.
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February 09 2010
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