BrandRepublic.com is the home of the advertising, media and marketing communities online. BrandRepublic.tv brings the issues at the heart of those sectors alive with a series of monthly video bulletins.
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On the right you can see the latest show which takes an exclusive look at Rory Sutherland's plans for the IPA as he takes over as president of the advertising industry body.
Please sign up for our regular email bulletins, take the opportunity to join in the debate and tell us what you want to see on BrandRepublic.tv.
On the right you can see the latest show which takes an exclusive look at Rory Sutherland's plans for the IPA as he takes over as president of the advertising industry body.
"Is Mad Men really any good? Join the debate"
Rory Sutherland, the new President of the IPA, outlines his plans for the organisation and the industry as it faces up to the challenges posed by the recession and "excessive left-brainery". In conversation with Philip Smith, he tells us why he doesn't share much in common with the new US President, why pharmaceutical companies can ensure people take all their medicine and how to fit digital media into your working day.
In this show, we take an exclusive look behind the scenes at the making of Hovis’ £15m, 122 second, TV advertising epic which scooped the Thinkboxes award in September 2008. In the brandrepublic.tv studio, Jon Goldstone, marketing director for Hovis and Danny Brooke-Taylor, Creative Director at Hovis agency MCBD, tell us who came up with the award-winning ideas behind the campaign and why it’s important to use your loaf.
In this show, Baroness Peta Buscombe, chief executive of the Advertising Association, helps us answer the big question: are the Government and the advertising industry working for or against each other? In an era of health-scares, social change and economic concerns, this relationship is more important than ever.
The IPA’s director general Hamish Pringle joins us to talk about its Creative Britain event and we show the latest winner of the Thinkboxes TV creative awards: the Home Office’s - 'Know your limits' ad, from VCCP.
The IPA’s director general Hamish Pringle joins us to talk about its Creative Britain event and we show the latest winner of the Thinkboxes TV creative awards: the Home Office’s - 'Know your limits' ad, from VCCP.
It’s always a challenge when you try to move a brand on and with a £30m campaign which introduces the line ‘I am’, Orange has met the challenge head on and dropped its famous strapline ‘The future’s bright, the future’s orange’ for the first time since its launch. The move has divided industry opinion. Justin Billingsley, Brand Director, Orange UK and Magnus Djaba, partner and director of development at its agency Fallon, join Philip Smith in the Brandrepublic.tv studio to face questions from Brandrepublic’s members and talk about the decision-making behind the new campaign, show its latest ad and share with us some exclusive behind-the-scenes footage of its filming.
The IPA's ground-breaking cross-media Touchpoints project shines the spotlight on the media consumers are actually using day by day and, even, hour-by-hour. But, what does Touchpoints really tell us about the changing advertising and marketing sector? Jim Marshall, Chairman Starcom UK and head of the IPA's media futures group, and Lynne Robinson, the IPA's research director, insist advertisers and agencies should sit up and take notice.
DDB London’s 40 second TV ad for VW Golf ‘Enjoy the Everyday’ scooped the first Thinkboxes TV advertising award. We get an exclusive behind the scenes look at the making of the ad and talk to Stephen Woodford, Chairman and CEO, DDB UK Group and Graeme Hall, the creative on the VW Golf ad, about the challenges faced by people who want to make great TV advertising today.
Want to keep up-to-date with what's going on in the industry?
The IPA publishes a fortnightly online newsletter, Adnews, on key issues and events. To receive Adnews, contact louise@ipa.co.uk.
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February 09 2010
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